GA4 eCommerce tracking involves monitoring all events related to a purchase, from view_item (when a product page is opened) to purchase (when the purchase is completed). Either the developer or, more often, a plugin will send the information to the dataLayer using the push method, always based on the standards defined by Google. In Google […]
Fundamentals of GA4 Ecommerce Tracking with Google Tag Manager Read More »
Server-side tagging is a technique of Google Tag Manager that has seen dramatic growth in recent years. In server-side tagging, alongside the traditional browser container, we utilize another container known as the server container, which operates not within the browser but on Cloud Servers, typically on Google Cloud or similar infrastructures. In server-side tagging, information
Understanding Server-Side Tagging in Google Tag Manager Read More »
The Cookiebot is perhaps the most widespread Consent Management Platform (CMP). In Greece, it is almost synonymous with Cookie Consent. Besides GDPR, it supports many other policies. It offers a Free plan only for very small sites: 50 subpages, with limited features. Good detection and classification of cookies (cookie manager). The free plan lacks statistics
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